[Deep Red Lipstick: This liquid lipstick has a velvety matte finish that will leave your lips feeling smooth while still offering all day wear. Any skin tone can enjoy this universally flattering smudge proof matte liquid lipstick. Vegan Lipstick: Mented Cosmetics creates cruelty free vegan lipstick and makeup products. Add a gorgeous natural lipstick makeup routine while helping support an ethical cause. "Matte Makeup Products: Our Liquid Lipstick comes in dark and light shades. Each shade offers a subtle pop of color thats perfect for daytime and playful for nighttime and suitable for any skin tone." "Cruelty Free Makeup: All of Mented Cosmetics long lasting liquid lipstick are vegan paraben-free non-toxic cruelty-free and proudly made in the USA." Visibly Brighter Lipstick: Mented Cosmetics vegan liquid lipstick provides brighter lips for all skin tones. created by black women celebrating all hues. Mented products are guaranteed to flatter any complexion of any color.]